Privacy policy

Last updated: November 12, 2025

Overview

This Privacy Policy describes how FALLACY (“we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit, use, or make a purchase from www.fallacydreams.com (the “Site”) or otherwise interact with our services (the “Services”).

By accessing or using the Services, you agree to the collection and use of your information in accordance with this Privacy Policy.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

“Personal Information” refers to any information that identifies or can reasonably be linked to you.

We may also use your IP address to determine your location in order to display prices in your local currency. This may involve storing your selected currency in a temporary session cookie to maintain consistency while browsing the Site.

Device Information

Examples of Personal Information collected:
Browser type, IP address, time zone, cookie data, pages viewed, search terms, and interactions with the Site.

Purpose of collection:
To ensure the Site functions correctly, improve performance, and analyse usage to optimise user experience.

Source of collection:
Collected automatically through cookies, log files, pixels, and similar technologies.

Disclosure:
Shared with Shopify and analytics or marketing providers where necessary.

Order Information

Examples of Personal Information collected:
Name, billing address, shipping address, payment details, email address, and phone number.

Purpose of collection:
To process payments, fulfil orders, arrange delivery, provide confirmations, communicate with you, and detect fraud or risk.

Source of collection:
Collected directly from you.

Disclosure:
Shared with Shopify, payment processors, and shipping providers.

Customer Support Information

Examples of Personal Information collected:
Name, email address, order number, and any details included in your enquiry.

Purpose of collection:
To provide support and resolve customer enquiries.

Source of collection:
Collected directly from you.

Sharing Personal Information

We share your Personal Information with trusted service providers to operate our business and deliver our Services.

This includes:

  • Shopify (e-commerce platform)
  • Payment processors
  • Shipping and logistics providers
  • Analytics and marketing platforms

Our service providers are only permitted to use your information to the extent necessary to perform their services.

We may also disclose information:

  • To comply with legal obligations
  • To respond to lawful requests
  • To protect our rights, property, or safety

We do not sell your Personal Information.

Behavioural Advertising

We may use your Personal Information to provide relevant advertising and marketing communications.

This may include:

  • Analysing how customers interact with the Site
  • Sharing limited data with advertising partners

You can control advertising preferences through your browser settings or relevant advertising platforms.

Using Personal Information

We use your Personal Information to:

  • Provide and deliver products
  • Process payments and transactions
  • Manage shipping and fulfilment
  • Communicate with you
  • Improve and personalise the Site
  • Send marketing communications (where permitted)
  • Prevent fraud and enhance security

Legal Basis (UK/EU)

If you are located in the United Kingdom or European Economic Area, we process your Personal Information under the following lawful bases:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate interests (including improving our Services and preventing fraud)

International Transfers

Your Personal Information may be transferred to and processed in countries outside of the United Kingdom or European Economic Area, including the United States and other jurisdictions where our service providers operate.

Where required, we implement appropriate safeguards, including Standard Contractual Clauses or equivalent mechanisms, to ensure your Personal Information is protected in accordance with applicable data protection laws.

International Users

By using our Services from outside the United Kingdom, you acknowledge that your Personal Information may be transferred to, stored, and processed in countries where data protection laws may differ from those in your jurisdiction.

Retention

We retain your Personal Information only as long as necessary to fulfil the purposes outlined in this policy and to comply with legal obligations.

For example:

  • Order data may be retained for up to 6 years
  • Marketing data is retained until you opt out

Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or significant effect on you.

However, our platform provider Shopify may use limited automated processing to detect and prevent fraudulent transactions.

Your Rights

Depending on your location, you may have the right to:

  • Access your Personal Information
  • Request correction or deletion
  • Request data portability
  • Object to or restrict processing
  • Withdraw consent at any time

If you are a resident of certain jurisdictions, including the UK, EU, or parts of the United States, you may have additional rights under applicable laws.

We may need to verify your identity before processing your request.

Cookies

We use cookies and similar technologies to improve your browsing experience, analyse traffic, and personalise content.

Cookies may include:

  • Essential cookies for site functionality
  • Analytics cookies
  • Marketing and advertising cookies

You can manage cookies through your browser settings. Disabling cookies may affect site performance.

Do Not Track

We do not alter our data collection and usage practices when we detect a “Do Not Track” signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised date.

Contact

For questions, requests, or concerns regarding this Privacy Policy, please contact:

FALLACY
Email: info@fallacydreams.com
Address: 8 Norfolk Place, Grays, ENG, RM16 6DE, United Kingdom

FALLACY is the data controller responsible for your Personal Information.

Cookies

We use cookies to improve your browsing experience, analyse site traffic, and personalise content.

Cookies may include:

  • Essential cookies for site functionality
  • Analytics cookies
  • Marketing and advertising cookies

You can manage cookies through your browser settings. Disabling cookies may affect site performance.

Do Not Track

We do not alter our data collection practices in response to “Do Not Track” signals from browsers.

Changes

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Contact

For more information about our privacy practices, or to exercise your rights, please contact:

FALLACY
Email: info@fallacydreams.com
Address: 8 Norfolk Place, Grays, ENG, RM16 6DE, United Kingdom

FALLACY is the data controller responsible for your Personal Information.